It had to be said, and it is said: supermarket tea bags are not the best. But Carlos, aren't you saying that because you sell loose leaf tea?
The worst part is that now even tea bags aren't cheaper, and here's a fun fact: we are cheaper than six years ago.
The big difference between tea bags and loose leaf tea is quality. Loose leaf tea, like Teytal's or almost any loose tea shop, is made by harvesting tea leaves at their optimal growth and then beginning their drying and fermentation process, depending on whether you want green tea, black tea... because yes, friends, green tea and black tea are actually the same leaf but with different drying processes. However, supermarket tea bags contain tea that is allowed to grow and grow to yield more leaves, and therefore, by the time these leaves are picked, they have already lost freshness and properties—those that are so important to many people. Not only that, but they then crush them, and in doing so, they also crush stems, twigs, and branches, meaning that your tea bag doesn't just contain tea, but also a varied assortment of oxidized nature.
And then, of course, there's the price. If you buy private label tea bags from your supermarket, well, don't expect a miracle. If you buy bags from multinational brands, it's better, but it's still over-matured, crushed tea with other things, and the price is usually the same or more expensive than your trusted tea shop. When you buy loose leaf, you see the whole dry leaf, without sticks, and my thinking is that if you're going to consume something natural, at least let it be good. To be unhealthy, I already have Nutella, which I enjoy with gusto.
Supermarket tea bags go up in price every year, and we are 45 cents cheaper per package than six years ago. How did we achieve that? By accepting that I will be a poor freelancer my whole life. From those 45 cents, you have to subtract the discount codes that we almost always have active, and we have such loyal customers that we always add gifts to their packages.
0 comments